Best thing about Maggi Instant Noodles
Me and my wife decided to venture into nearest supermarket and obtain to satisfy some people and indeed to shop for some essentials. The Supermarket was fairly crowded with people grabbing things as if the planet goes to finish tomorrow and today is that the Judgment Day to eat their Jim Jam biscuits. a man near me was buying a dozen toilet shop and that i wasn't sure whether it’s for a month or a year. Yes! Then came to Noodles section and she or he reached out and picked a family pack of noodle (which we've never bought) and checked out me, I said Never, she said this is often only available and what’s wrong its also Noodles. Finally, I won, and that we didn’t buy that noodle. That’s once I had decided to write down on the brand which i think during a one amongst one in every of one among the long-lasting brand in a heavily competitive Snack market in India. For Marketers there's such a lot to find out from the Brand Maggi .
We were referred to as slow food eaters and nutriment like Maggi is challenging the established order of an Indian eater. Nestle was trying to make a replacement category in Indian Snack Market- the moment Noodles. That worked like Magic for the brand. The noodles main line Fast to Cook Good to Eat was also keep with this positioning. Their ads were also in sync with the positioning, “Mummy Bhook Lagi – Bas 2-Minute”, this line from the Maggi advertisement remains etched into the minds of the many people in India.
Maggi Brand features a great reach in every a part of the country. For that matter, its only brand which is Omnipresent within the hinterlands of North Malay Archipelago . I still remember gorging the recent Maggi in Gangtok and it tasted heaven , therein weather. It spawned legions of Maggi entrepreneurs who are selling instant noodles to office goers and college students with nothing quite a pressure stove, cheap aluminium utensils, and chrome steel crockery and cutlery at their command.
Around 2010, Maggi instant Noodles had nearly saturated its urban markets and therefore the brand has got to penetrate to the agricultural market mainly within the Hindi hinterlands. albeit Rural is conscious of Maggi they always thought it as a Fashion Food. Subsequently, the merchandise had negligible presence within the Rural Markets. this is often where Maggi launched Chotu, which was an attempt pack to introduce Maggi to the agricultural masses. It launched Chotu pack at price of Rs.5 and therefore the distribution team had made sure that Chotu pack reach even the remotest of Indian Villages . is that the Packaging and Pricing enough ? How will they position Maggi as an integral ingredient for happiness within the villages, even as it had within the urban areas? Maggi decided to first enter the agricultural Hindi-speaking/understanding markets with alittle trial pack. Village parents clothed to be even as indulgent, progressive, aspirational and impressive as their urban counterparts. The results exceeded expectations in every market. Even at its lowest performance level, sales grew by a minimum of X6 and therefore the momentum was sustained thereafter.
Its not just handling a brand extension, but also its understanding and decisions to increase a brand. It’s a risky affair as you sometime stray faraway from the core brand positioning .It also took a risk of launching a”Sweet Maggi” variant in 1993, but was an enormous Failure. The brand even tried to vary its Taste , facing a stiff competition from Top Ramen, but quickly realized its mistake.